TransUnion Interactive New Product to Host Large-Scale Yoga Sessions for Launch of Innovative Financial Management Tool
CHICAGO, IL and NEW YORK, NY--(Marketwire - January 4, 2010) -
WHAT: Simultaneous zendough.com yoga takeovers of Grand Central Station in
New York and Union Station in Chicago during the busy morning rush hour.
zendough.com is the brand-new financial management tool being launched by
TransUnion Interactive, the consumer arm of credit bureau TransUnion.
Commuters can join the large-scale yoga classes to get a little "Zen"
before a stressful work day, and listen to instructors provide basic
financial tips to bring in the "dough."
WHEN: Tuesday, Jan. 5
7:30 a.m. - 10 a.m. (local time)
WHERE: New York Chicago
Grand Central Station, Vanderbilt Hall Union Station, Great Hall
87 E. 42nd St. 210 S. Canal St.
WHY: The economic turmoil of the past year has frustrated even the most
financially savvy people, and -- based on TransUnion research -- led most
to look for new ways to manage their personal finances. Consumers can
start the new year by making peace with their money at zendough.com, the
first product ever to combine a consumer's credit reports and score, debt
management tools and identity theft protection into one place, in a unique,
COOL VISUAL OPS: Large-scale yoga class (125+ people, plus any passersby
interested in joining the fun) striking poses in the middle of New York's
Grand Central Station and Chicago's Union Station while learning how to
master their personal finances. Passerby traffic and interaction with
NYC CONTACT: Erin Olson
CHICAGO CONTACT: Eileen Garrity
ABOUT ZENDOUGH.COM: Through a suite of easy-to-use tools, tips and
resources, zendough.com helps consumers gain better control of their
finances and guides them to making peace with their money. zendough.com
offers credit reports, a credit score and grade, identity theft protection
and a summary of debt accounts, all designed to awaken members to their
financial situation and provide them with the wisdom to achieve their
financial goals. zendough.com is a consumer product of Chicago-based
TransUnion, a global leader in credit and information management which
maintains credit histories on an estimated 500 million consumers across
NYC CONTACT: Erin Olson Email: Email Contact
Cell: 608.575.2255 CHICAGO CONTACT: Eileen Garrity Email: Email Contact